Bally has been a trusted name for nearly nine decades, but the company hasn’t always been all about fitness. Over the years, its innovative technologies took root everywhere from 1930s arcades, which hosted “Ballyhoo” pinball machines, to aerial battlefields where World War II fighter pilots used oxygen regulators developed by Bally Manufacturing. In fact, it wasn’t until 1983 that a branch of the company began to work on exercise bikes. From there, its horizons only grew wider: by 1987, Bally Total Fitness was the world’s largest owner and operator of fitness centers.
Today, Bally combines its trusted track record of innovative design with its fitness expertise to create an intrepid line of fitness goods. Bally Total Fitness nutritional supplements, beverages, and workout apparel, all designed specifically for women, bear the hallmarks of innovation for which Bally has been known since the beginning.