I used to color my hair every two weeks because of rapid regrowth...this product has extended that to six weeks between colorings. It looks natural and covers completely...does not come out until you shampoo. I love it!
AHmazing. My hair grows so fast- this product gives me an extra 3 weeks before I spend $80 at the Salon to dye my roots. When I arrive the stylist doesn't understand why I'm there until I show her the Un-WOW parts !!!
I loved the consistency and coverage of the light brown shade, but since I have red hair, I wanted to get a closer match with the red shade. Unfortunately, the formula seems to have changed. If the Color Wow gets on your scalp it looks as if your head is burned. Also, they need to have a darker auburn and a lighter red. It's hard to match an exact shade of red to your hair. I give them credit for trying. I really wanted to love this product, but unless I have an emergency where a mismatch & red scalp is better than having roots show through, I doubt I will be able to use it much.