Fruit of the Loom dates so far back that the brand name was one of the first 500 trademarks ever recorded in US history. Born in 1851 and given its current trademarked name in 1871, Fruit of the Loom started as a producer of cotton cloth and textiles. Over time, the brand moved on to producing high-quality, comfortable underwear and tees for men, women, and children. It has also entertained consumers over the years with the long-running “Fruit of the Loom Guys” ads, in which four men are dressed up as pieces of the fruit-filled logo and proclaim the quality of the brand’s offerings.
The material is extremely light and wicks water or moisture away from your body. This is my second pair. I think they are a a bit expensive for Fruit of the Loom products, but they fit well (kinda loose, but for me just right). I am happy with both pairs, just wish they had more colors available.