It’s a 10 helps create perfect-10 hairstyles with its anti-cruelty formulas, but the brand’s name also has a second meaning. The company’s products, including its sculpting sprays and leave-in conditioners, help simplify beauty regimens by combining the effects of multiple products—say, 10 of them—into just one. Each product’s versatility has helped It’s a 10 earn plenty of attention and acclaim from the beauty industry, leading to features in magazines such as OK! and Teen Vogue. The brand also keeps adding awards to its trophy case; its Miracle Leave-In Product won a 2014 Cosmopolitan Beauty Award.
Product was defective. The shampoo had a very thick gel-like consistency and was not like a shampoo at all. Even when I opened the top (pump didn’t work since the shampoo was so thick) and squeezed bottle to get shampoo in my hands, I had a hard time getting this onto my hair and an even harder time washing this gunk out. This belongs in the trash. Don’t waste your money.