I LOVE this mattress! This was one of my best purchases ever on Groupon. It's firm in that it doesn't sag and I don't feel like I'm sinking into the mattress, but the pillow top is luxurious and gives a really nice softer pillow effect. I can't wait to sleep on it again, and again, and again. The white glove delivery was seamless for me and this was the best deal ever. Don't hesitate to purchase this mattress you'd be hard pressed to find a better deal or mattress for this price.