Hot Yoga of Mill Creek Leads Virtual Yoga Sessions

This has been a tough year for us all, especially for small businesses that have had to close their doors due to social distancing restrictions. Rachel James, owner of Hot Yoga of Mill Creek in Lynnwood, WA, knew she had to adapt to keep her business running and support her staff. In addition to personally delivering retail items to customers, HYMC now offers two virtual classes each day.

Rachel has been running Groupon deals since the recession a decade ago, when she began running deals to boost foot traffic and secure new customers, many of whom have remained with her business since then. Now, during the current crisis, she continues to use Groupon to market her classes, and so far they’ve been a resounding success.

Many of HYMC’s customers have memberships that auto-renew monthly, and with the virtual classes now taking the place of in-person classes, many of those clients have chosen to keep their memberships active. This has enabled Rachel to keep the lights on as well as continue to pay her instructors. The online classes have also attracted new customers, and have been so popular that Rachel plans to continue offering them after the pandemic is over.

Groupon has been dedicated to supporting local businesses throughout this crisis to help position them for a strong and speedy recovery. To underscore the importance of this mission to our global team, including many employees based in nearby Seattle, we’ve launched a company-wide initiative allowing our merchants to bring their virtual experiences into employees’ homes. Rachel led the first experience, and led our team through a guided yoga session!

With all the difficult news stories we’re faced with these days, we felt it’d be worthwhile to share a positive one with you. If you, too, are planning out your business’s path to a post-crisis world, consider becoming a Groupon Merchant. There’s no upfront cost to listing a deal, and we do our best to supply our merchants with the resources you need to get through this time and come back strong.