Get A Grip Trapeze Reaches New Heights with Groupon
"I've paid a couple thousand dollars to other companies to advertise for us and not really seen a return, but with Groupon you don't have to put anything down. If you get a customer, you're getting paid."
– Birgit Hampton, Get A Grip Trapeze
In Just 3 Months...
About Get A Grip Trapeze
Get A Grip Trapeze is a circus school in Chicago offering flying trapeze and various aerial arts classes such as silks, aerial sling, lyra, static trapeze, and trampoline. They cater to all ages and skill levels, with classes held outdoors at Foster Beach and indoors at the Broadway Armory. The school also hosts unique events for parties and corporate outings.
Co-owner Birgit Hampton discovered her passion for flying trapeze through a Groupon offer nearly 13 years ago, which led her to meet her future husband and business partner. "I got my start in flying trapeze with a Groupon. One of my very best friends found the Groupon for Trapeze School New York in Chicago, knew I would love it, brought me here, and I was instantly hooked."
After falling in love with both trapeze and her catcher, Brian, they eventually took over the business in August 2023. Their journey has come full circle as they now partner with Groupon to attract new customers, demonstrating the platform's impact on their lives and business growth.
The Challenge
After Birgit and Brian took over the business and rebranded as Get A Grip Trapeze, they faced the significant challenge of expanding beyond the pre-existing customer base. With a rebranded identity and new ownership, it was crucial for them to attract new clients to sustain and grow their business.
Traditional advertising methods proved costly and ineffective, leaving them in need of a more efficient marketing strategy. "I've tried different ways of advertising, I've paid a couple thousand dollars to other companies to advertise for us and not really seen a return, but with Groupon you don't have to put anything down."
The Result
Partnering with Groupon provided the solution Get A Grip Trapeze needed. Groupon's flexible and cost-effective marketing platform brought a steady stream of new clients to their classes.
"Now that our summer season has kicked off, we've seen a lot more Groupons coming through, which is getting us seen by a lot more people." These new clients not only became repeat customers but also spread the word to their friends and family, creating a chain effect of increased visibility and business growth.
"It's a marketing channel for us, and then you get those people in, they tell their friends, get those people in, and it just kind of chain effects from there." This partnership helped Get A Grip Trapeze establish a broader customer base and build a successful business.
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