GoJump Oceanside Flies High as Groupon Expands Its Reach
“Groupon helps us get a lot more visibility in the market and attracts a lot more people than we could reach through our own marketing.”
Mike Vetter, owner of GoJump Oceanside
About GoJump Oceanside
GoJump Oceanside is a leading skydiving company in Southern California with deep roots in the industry. Part of a larger company, and originally established in Germany, they decided to expand into the U.S., to offer thrill-seekers the adventure of a lifetime.
With a focus on safety and enjoyment, the company conducts over 40,000 skydives each year. Featuring locations in Las Vegas, Oceanside, and Hawaii, GoJump provides breathtaking views and a memorable skydiving adventure. Whether over the ocean or the desert, each jump is crafted to deliver an unforgettable experience.
The Challenge
The move to Southern California presented GoJump Oceanside with a set of challenges that often come with expanding into a new market.
The company needed to rapidly gain traction in a competitive region, attracting a diverse customer base of adventure-seekers. The challenge wasn’t just drawing in new customers but also making the experience accessible for a broader audience, all while maintaining their commitment to delivering unforgettable experiences.
Traditional marketing channels, while helpful, weren’t delivering the scale GoJump needed to thrive. To thrive, they needed to find innovative strategies to gain traction and reach more people in this dynamic region.
The Results
GoJump knew just where to turn to reach more thrill-seeking customers: Groupon. Having worked successfully with Groupon for many years in Germany, they had experienced how the experience marketplace could "help them get a lot more visibility in the market and attract a lot more people."
Groupon’s reach led to incredible growth for GoJump Oceanside. "The market is wider, and with Groupon’s offers more people can afford to actually jump," Mike Vetter, owner of GoJump Oceanside, explains. Furthermore, not only did Groupon boost the number of customers, but it also had a measurable impact on GoJump's operations.
“We started opening five days a week from April, and then we added three more people in the office, to handle the increased volume of phone calls and bookings.
For sure, Groupon and the volume of Groupon are increasing the whole business."
Mike Vetter, owner of GoJump Oceanside
Top Tips for Working with Groupon
For other businesses looking to grow their reach and customer base, Vetter’s experience offers a few key takeaways:
👉 Leverage Partnerships to Broaden Your Market: If your marketing efforts aren’t delivering the volume you need, look to platforms like Groupon to expand your visibility. As Vetter puts it, "Groupon really helped us, especially in the first year. It helped us to get a lot more visibility in the market and attract a lot more people."
👉 Prepare for Growth: When partnering with a platform that can dramatically increase your customer base, make sure your business is ready to scale. GoJump added new staff and increased its operational hours to meet demand—key moves that ensured smooth operations.
👉 Focus on Customer Experience: Even though GoJump Oceanside attracted new Groupon customers, Vetter noticed, "Once [the customer] is here, there is no big difference." Prioritizing excellent customer service for all clients, regardless of how they found your business, will contribute to sustained success.
"The work relationship with Groupon it's very effective and it's helping us to become bigger and bigger in the market.
Once we bought the business in the United States, this partnership really helped us, especially during the first year."
Mike Vetter, owner of GoJump Oceanside
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