Mazi Dance Fitness Finds Its Winning Groove with Groupon
“We get great clientele and very loyal customers because of Groupon, and then they keep reaching out to more people.”
Marisol Sarabia, co-owner of Mazi Dance Fitness
About Mazi Dance Fitness
Mazi Dance Fitness, founded by sisters Marisol Sarabia and Ziba Lennox, offers a unique dance workout experience.
Combining high-energy dance routines with fitness, Mazi provides a welcoming, non-judgmental space for all participants. As Marisol explains: “Sometimes people don’t realize that they’re dancers, but they just haven’t figured out yet why they don’t want to work out. These are our people, and we really try to create a very friendly, loving environment.”
What began as a solution to their own fitness challenges has blossomed into a community-driven journey, where everyone can discover their inner dancer, build strength, and have fun in the process.
“My sister and I couldn't find a workout that felt the same as ballet does.
So we came up with our own and customized it so that anybody can come work out with us.”
Marisol Soraia, Mazi Dance Fitness
The Challenge
As small business owners, Matty and Eva faced the challenge of staying visible in a competitive fitness market. "One of the biggest challenges as a small business owner is staying relevant," says Ziba, “sometimes it gets really hard to do that as a small business because you wear so many hats. You’re the janitor, you’re the marketing person, you’re IT, HR, you’re everything. So, to also keep up with the industry can be very difficult when you don’t have the scale or the resources”.
What Mazi Studio needed was a way to reach new customers without overstretching their budget. That’s when they turned to Groupon, which offered an affordable solution to attract new clients and help them stand out.
The Results
Mazi Dance Fitness partnered with Groupon to help bring in new customers, a choice that proved to be a game changer. "Groupon really helped us not only to get in front of a new client but also to do so at the right price point, and it has been so valuable to us to have that as part of our marketing funnel", says Marisol. The experience marketplace allowed them to attract clients who might not have initially considered dance fitness, and many of these newcomers found themselves hooked on the fun and energetic atmosphere, turning into loyal clients.
Mazi has successfully built a strong, dedicated community of fitness enthusiasts. "We get great clientele and very loyal customers because of Groupon," Matty shares, underscoring the lasting impact the platform has had on their business.
“Groupon has been a valuable partner in our business growth.
It helped us get our foot in the door with new clients and build a lasting community where every client can come "home to themselves" through the power of dance.”
Marisol Soraia, Mazi Dance Fitness
Top Tips for Working with Groupon
👉 Leverage Groupon's marketing tools: "To have a partner in that [marketing] has been extremely valuable to us," says Ziba. Groupon provides marketing collateral and ad support, which is essential for small businesses that lack the budget for expansive marketing campaigns.
👉 Set attractive but sustainable deals: "I'm going to just go ahead and take a chance," says Matty, describing how Groupon's pricing structure entices customers to try new things. Finding a price point that is appealing yet sustainable for your business is key.
👉 Be consistent: Staying visible on Groupon consistently helps build brand awareness over time. Mazi has seen continual success from its long-term use of the platform, which means it's not just about one-time deals, but about ongoing engagement.
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