Me Spa Finds a Fresh Sparkle Through Groupon’s Magic
“The resources Groupon was willing to put forward in terms of promoting our deals were so high compared to what we could do that our awareness grew significantly, and our brand identity expanded aggressively.”
Benjamin Nissanoff, CEO of Me Spa
About Me Spa
Headquartered in Los Angeles, Me Spa is a renowned luxury day spa chain with locations across the United States. Co-founded by Benjamin and Lisa Nissanoff, the brand offers massage therapy, skincare, and nail care, all tailored to promote relaxation and rejuvenation.
CEO Benjamin Nissanoff highlights their mission: “Our luxury spas provide an upscale experience specifically designed to create relaxation in the massage category, nails, and skincare.”
Known for its exceptional service and welcoming atmosphere, Me Spa has cultivated a loyal clientele and continues to set trends in the wellness and beauty industry.
The Challenge
Despite its loyal following, Me Spa sought to be proactive in “addressing awareness, retention, and perception.” For Benjamin Nissanoff, it was vital to ensure that “the audience coming in was an audience that met our standards,” while balancing the demand for exceptional customer experiences.
Known for luxurious services in massage, nails, and skincare, the spa aimed at maintaining a strong focus on retaining quality customers and achieving a “high conversion ratio in terms of retail products sales.” Facing competition from brands with larger marketing budgets, Me Spa required innovative strategies to attract and retain customers without compromising their elevated brand identity.
The Results
When Me Spa partnered with Groupon, the collaboration proved transformative. Nissanoff was particularly impressed by the marketplace’s reach: “The resources Groupon put forward were so high compared to what we could do ourselves. Our awareness grew so significantly that most people started to recognize our spa very quickly.”
This increased visibility attracted a quality audience that met Me Spa’s standards, driving high conversion rates. The partnership also addressed retention by introducing new customers who, once satisfied with the services, remained loyal rather than seeking competing deals. These improvements ultimately resulted in a “positive net effect on the bottom line,” making the partnership highly beneficial.
Top Tips for Working with Groupon
👉 Define Your Goals: Identify specific areas to improve, like awareness or customer perception, to shape your campaign.
👉 Ensure a Quality Experience: Retention depends on delivering exceptional service that turns deal-seekers into loyal customers.
👉 Leverage Groupon’s Marketing Power: Take advantage of Groupon's resources for promoting your brand to a broader audience.
“Customers were not necessarily hopping from deal to deal. When they found the right location and enjoyed what they were getting, they stayed.”
Benjamin Nissanoff, CEO of Me Spa
Related Reads
