I love my little Pink cooler! It's absolutely perfect for me! I can fit just enough adult beverages in it, along with my kids drinks and snack foods, for an afternoon at the pool, boat day, or a picnic! I opted for the 10L size so that I could be sure to easily carry it wherever we go! I shopped other brand options and couldn't find anything as compact for the price. Over the years I've owned countless coolers, and this by far is the best. Recently, I traveled to visit friends and loaded my cooler, tossed in one freezer ice pack, drove three hours to our party, stayed all day, drove three hours home, and removed the bottle of champagne I never drank, and it was just as cold (if not colder) as if it had been in a refrigerator all day long! AMAZING! I also love that the latches are secure. I took some turns while driving that toppled my little pink cooler over in the back of my SUV and nothing spilled! Also, its kid proof, so I can monitor how many juice boxes they have! Also, can't wait to personalize it with a monogram or decal! A MUST HAVE COOLER!