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Data-Led Dough: Wenzel’s Harnesses Groupon to Supercharge UK Footfall
30% off breakfast and lunch bundles now live across 109 stores

London, July 23, 2025

Wenzel’s, the beloved family-run bakery with over 100 UK stores, has teamed up with Groupon to launch exclusive digital offers - giving customers 30% off fresh, ready-to-go meals via the Groupon platform. 

The partnership marks a first between the high-street bakery brand and the global local marketplace, uniting two trusted names around a shared mission: helping people enjoy more of what they love, for less. Wenzel’s, which celebrates its 50th anniversary this year, is a British business success story, still led by founder Peter Wenzel. His promise: to serve the full community with a blend of heritage products and innovative items - freshly made every day and priced properly.  

The Wenzel’s and Groupon collaboration lands as the cost-of-living squeeze continues: 52%* of Britons say they are cutting non-essential spend this year, making value-first propositions a priority for trade buyers and consumers alike.

Wenzel’s is entering the deal with strong momentum. Newly-filed accounts show full-year turnover up 11.2% to £68.3 million, while investment in a high-capacity sandwich plant is geared to “aggressive expansion into white-space regions we’ve never traded in.” 

Customers will be offered a 30% discount with prices (after discount) starting at £4.32. The deal includes: 

• Meal Deal for Two – 2 baguettes, 2 drinks and 2 snacks for £9.66
• Meal Deal for Four – 4 baguettes, 4 drinks and 4 snacks for £17.50
• Bundle Deal 1 – Roll + coffee + doughnut £4.32
• Bundle Deal 2 – Doughnut + coffee + sausage roll £4.68

“This partnership is a natural fit,” said Sarah Wenzel, CEO at Wenzel’s. “At Wenzel’s, we’re focused on serving local communities with food that’s fresh, affordable and reliable. Groupon allows us to amplify that promise - reaching new customers digitally while rewarding our loyal ones with even better value in-store.” 

“Groupon has always been about local discovery and everyday wins,” said Carmen Nogueira, Head of Enterprise, National & Live at Groupon UK. “We’re proud to partner with Wenzel’s, a beloved high street brand that shares our commitment to accessibility, convenience and quality. Together, we’re creating real reasons for people to head out, enjoy something delicious and support their local bakery.” 

Recent research underscores why partnerships like this matter: 

• Over 70% of UK shoppers report cutting back or trading down on everyday food and drink.*
• Consumers are seeking value without sacrifice, turning to local, independent brands for more satisfying, experience-led purchases.**
• Grab-and-go meals remain one of the most resilient and in-demand food categories.*** 

The Wenzel’s campaign is live now on Groupon for a limited time, with offers redeemable at 109 participating bakery locations. Don’t miss your chance to grab a great deal on fresh food, fast.

* According to KPMG UK's Consumer Pulse Survey for Q1 2024, 52% of UK consumers reported reducing their non-essential spending, with 72% cutting back on eating out, 62% on clothing, and 58% on takeaways. Additionally, 40% of shoppers indicated they are purchasing more own-brand or value products.

** According to an October 2024 Mintel report, about one-third of UK consumers actively seek British brands, showing a growing preference for local and authentic shopping experiences. (British Chambers of Commerce Coverage on Brand Britain, Oct 2024) 

***The Financial Times reports that the UK food-to-go market is expected to grow by 3.3% in 2025, reaching £24 billion, with grab-and-go meals being one of the most resilient and sought-after segments amid changing consumer habits.

About Groupon 
Groupon (www.groupon.com) (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value. To find out more about Groupon, please visit press.groupon.com. 

Media Relations Contact
press@groupon.com

About Wenzel’s
Family-run Wenzel’s The Bakers was founded by Peter Wenzel in 1975, born from a deep passion for baking and a commitment to serving the local community.  After opening his first shop in northwest London in 1975, Peter quickly earned a loyal following, thanks to the exceptional quality of his carefully crafted goods. What began as a single bakery in London has since grown into a cherished high street brand with more than 100 stores across the city and beyond*, serving a high quality, freshly baked range at affordable prices. Beyond fresh bread cooked with traditional methods in stone-baked ovens, and the dedication to real ingredient and a hand-crafted approach applies to all products within the range from full-to-the-brim sandwiches to perfectly flaked croissants, to stage-worthy celebration cakes. As the business celebrates its 50th anniversary year, Peter continues to guide the company as Chairman, and his daughter Sarah serving as CEO—ensuring that its founding values remain firmly embedded in its culture and operations. Through the Wenzel’s Foundation & the Wenzel’s Academy, the company engages with various local communities through charitable initiatives and educational programmes from product donations to apprentice programmes, to support the next generation of bakers.

Media Relations Contact
wenzels@wcommunications.co.uk 

*Greater London, Bedfordshire, Berkshire, Buckinghamshire, Essex, Hertfordshire, Surrey, Middlesex, Hampshire, Northamptonshire, Wiltshire & Dorset