About The Six O'Clock Scramble NYC

When she started cooking for her family, Aviva Goldfarb would usually stroll through the aisles looking for ingredients to inspire her, then pick up whatever she needed for the dishes she decided to make. But when she went to make the recipes, she'd realize she hadn't picked up everything she needed—necessitating another trip to the grocery store or a last-minute scramble to figure out another dinner. Frustrated, she recalled her mother's system: sitting down with the recipe box to plan out a week's worth of meals, then making a shopping list of all the necessary ingredients. After Aviva started following her mother's system, she realized that the "six o'clock scramble" before dinner had nearly vanished from her home. Impressed by the results, she decided to take her mother's system into the digital age with an online dinner-planning service that would enable busy families to enjoy the perks of a well-planned week of meals.

With seasonal, weekly menus sent out every Wednesday, The Six O'Clock Scramble offers families a way to de-stress their mealtimes and keep everyone nourished with wholesome dishes. The Internet-based service has a few advantages over the old-fashioned recipe-box method: users can customize the plan based on their own preferences and recipe ratings submitted by other users, or search the recipe database for options that are kosher, vegetarian, or adhere to other special diets. After they're done adjusting the menu to account for picky eaters or out-of-town guests, users print out a grocery list or have it sent to their smartphones, tablets, or hired medieval scribes.