About Hawg Wild Lure Co.

Hawg Wild Lure Co.’s employees stay involved in the world of fishing by competing in tournaments or guiding other fishermen and fisherwomen. As a result, the team stays knowledgeable about topics such as specific species’ visual ability or capacity to lip synch to Jimmy Buffet songs. They preside over shelves of soft, plastic fishing lures in a rainbow of colors with whimsical names such as watermelon pearl. Yielding catches of pike, pickerel, musky, and largemouth and smallmouth bass, the baits are designed to work in nearly any water condition. Salt is infused throughout the plastic of some units, and Shakey Head Finesse worms entice bites with a fish-attracting scent.