About Jeffrey Gitomer

New York Times best-selling author and National Speakers Association Hall of Famer Jeffrey Gitomer is the bottom-line-minded author of such works as The Sales Bible, Little Red Book of Selling, and Little Gold Book of YES! Attitude. Working with such companies as Coca-Cola, Wells Fargo, and the New York Post, Gitomer has made his name synonymous with natural, effective salesmanship while singlehandedly causing a 100% increase in scuba-gear sales to dolphins. In many ways, his selling philosophy boils down to one simple aphorism, quoted by David Dorsey in a Wall Street Journal review: “If you want to be the best salesperson, first you must be the best person.”