David Schmeltzle's first attempt at home winemaking resulted in a foaming 55-gallon barrel of grape juice, a basement that smelled strongly of acrid fermentation, and a polite request from his wife that he find somewhere else to make wine. Instead of giving up, David decided to transform his passion for fermentation into a business concept, founding Vintners Circle as a way to teach the public to understand and appreciate wine and even craft their own.
The dedicated oenophiles at Vintners Circle commit themselves to teaching the public how to taste and assess wines with confidence. Introductory classes explain how to approach a glass of wine from swirl to sip, and the staff usually keeps a few bottles open at the stores, allowing visitors to try small samples.
Beginning with pre-pressed grapes from one of 15 international vineyards—including sites in France, Australia, and the Stags Leap District of Napa Valley—staff members can also show customers how to transform 6 gallons of juice into 28 bottles of wine in just seven to eight weeks. The process involves four major steps over that time, allowing patrons to stop by periodically and control the development of their wine through primary fermentation, secondary fermentation, clearing and stabilizing, bottling, and designing a custom label. At the end of the two months, customers leave with more than two cases of ripe, effervescent zinfandel, floral viognier, or another varietal from the 50 available winemaking kits.
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