About 5th Avenue Chocolate Tier

In the early 1970s, after years spent as an analyst in the cocoa industry, Joe Whaley began experimenting with chocolate in his home. As he worked, he devised a simple recipe for truffles: a secret concoction of whole cream, butter, and cocoa powder. In 1973, he founded Chocolate Works to preserve and share his findings, which can now be found at more than 15 locations in multiple states. Though only three people and one ominous floating brain know the recipe today, shop staff reveals that they hand-craft all of their confections using 100% natural Belgian chocolate.

Each day, the staff casts chocolates in more than 10,000 molds such as motorcycles, New York icons, and dinosaurs. They also turn strawberries and apricots into chocolate-covered fruits, and inject more than 15 flavored truffles with fillings such as raspberry, green tea, and champagne. At children's birthday parties held in private rooms, certified teachers help children mold their own candy on a 40 ft. enrobing machine, as well as dip their own pretzels or little sisters' toys in chocolate.