About Photographic Designs

Rachel Williams majored in Psychology, but her current clients don't sit on couches. They sit on benches—outdoors, amid fall foliage—or they perch on stone stoops, or frolic through open fields. That's because Rachel transferred her superb people skills from the study of psychology to the study of photography, putting in years of training at several studios in Texas and Oklahoma. Along the way, she learned what doesn't work, namely uniform poses, poor understandings of natural lighting, and trendy color tones that may not stand the test of time and its this understanding that garnered her the Master of Photography title from the Professional Photographers of America. That's why Rachel and her team devote themselves to quality on every front, from their portraits' careful composition to their use of professional lighting and their meticulous retouching of every portrait. This commitment manifests itself in all of Rachel's portraits, as her lens follows families, and newborns through childhood and on to high-school graduation.