Known as the “King of Southern Soul,” King George has become one of the genre’s fastest-rising independent artists. Raised in a musical family with a gospel-singing father and choir-director mother, he developed his passion for music at an early age, singing in church before teaching himself to play guitar.

Before emerging as King George, he recorded under the rap name Yung Holliday, releasing independent projects before shifting toward Southern Soul in 2020. His unique blend of classic blues, old-school R&B, gospel influences, and contemporary production quickly resonated with audiences throughout the South.

His breakthrough arrived in 2022 with the viral success of “Keep On Rollin'”, a song that generated tens of millions of streams and transformed him into one of Southern Soul’s biggest touring attractions. Additional favorites including “Friday Night,” “Too Long,” “Girl You Got It,” “Night-Time,” and “Leave & Party” have continued to build an impressive catalog celebrated throughout the Southern Soul and trail-ride communities.

Operating independently through KG Music Group, King George has built one of the genre’s strongest independent success stories while collaborating with artists including Snoop Dogg, Boosie Badazz, Tucka, Frank Johnson, and West Love.

Born Bryson Bernard in Lafayette, Louisiana, Cupid is a multi-platinum recording artist, songwriter, entrepreneur, and one of the most recognizable names in modern Southern Soul. Affectionately known as the “Line Dance King,” Cupid built an international career by combining Southern R&B, blues, gospel influences, and infectious dance rhythms into music that brings generations together.

Before becoming a worldwide sensation, Cupid developed his sound throughout Louisiana’s independent music scene while attending the University of Louisiana at Lafayette on a track-and-field scholarship. His early recordings helped establish what he would later define as “Swingout Music,” an energetic blend of Southern Soul and Gulf Coast dance music.

International recognition arrived in 2007 with the release of “Cupid Shuffle,” the multi-platinum global anthem that became a permanent fixture at weddings, family reunions, sporting events, festivals, schools, and celebrations around the world. Today, the song remains one of the most recognizable line dances ever recorded.