For marketing to effectively increase lead generation and sales year after year, conducting due diligence is essential. Many marketing agencies will whip up a proposal based on 1-2 conversations with you – this is not enough to develop a holistic marketing strategy. At best you’ll generate only tepid results; at worst, it could cause you to waste a lot of money and time on marketing activities that won’t generate any results at all.

That’s why we’ve developed the Innovaxis Strategic Marketing Audit & Planning Service for small businesses and nonprofits: to serve as deep-dive, marketing due diligence that leads to development of a clear marketing strategy for generating the results you want.

The Innovaxis Strategic Marketing Audit & Planning Service identifies:

• What’s not working, why and what can be done about it
• What’s working but not as well as it should be
• Additional, new efforts that can increase lead generation and sales
• How your marketing can fuel sustainable, double-digit growth overall

The effort typically takes 2-3 weeks and results in a report with an executive summary, detailed findings, and plan for generating sustainable, double-digit growth for the next 1-3 years.

What You Get

• A deep dive into where you have invested the most time and money (whichever are applicable):
• Your website: brand storytelling messaging, thought leadership, content marketing quality, design, usability (UI/UX), and performance
• Onsite search engine optimization (SEO): keyword research, Google rankings, organic search traffic behavior, crawl issues, core web vitals, and technical SEO elements
• Offsite SEO: linking domains, Google PageRank, opportunities for free and paid directory listings, and earned PR opportunities (including articles)
• Social media presence: LinkedIn, X/Twitter, Facebook, Instagram
• Pay-per click campaigns: Google Ads, Microsoft Ads, LinkedIn Campaigns, and more
• Campaigns: email, direct mail and advertising
• Events: in-person and virtual
• PR: press releases, articles, news, presence on third-party websites
• Marketing technology: website infrastructure, marketing automation (HubSpot, Zoho, etc.), and use of other technologies
• Reporting: how you measure and communicate marketing progress
• Competitors: digital footprint and anything else you want to learn from them (competitive intelligence market research)
• Other options: product marketing/management, channel programs, pricing, and anything else not listed here that’s part of your marketing activities