Priority Wine Pass is a membership program designed to elevate the wine tasting experience. It offers some of the best discounts available in the most popular wine regions across the United States. These discounts apply to carefully selected wineries, wine bars, hotels, restaurants, and transportation services. Members also benefit from personalized, concierge-style service that provides tailored wine tasting recommendations based on individual preferences.

After purchasing your membership, you’ll instantly receive your Priority Wine Pass as a PDF, which you can either print or display on your smartphone when visiting partner wineries and businesses. The pass is active the same day of purchase, and if selected, a physical pass will also be mailed to you. Once your membership is active, you can submit a recommendation request through our concierge page. Within 72 hours, you’ll receive a personalized itinerary, often featuring exclusive discounts not listed on our website.

Priority Wine Pass can save you hundreds of dollars and often pays for itself after just one trip. Our concierge service eliminates the guesswork and hassle of planning, saving you countless hours of research and ensuring you don’t miss out on hidden gems. Since wineries, events, and tasting experiences are always evolving, our recommendations are always current, tailored to your preferences, and reflect the latest local happenings. Experience wine country like a local, with insider access and curated itineraries.