Looking to boost your brand's impact? Understanding the essentials of branding can make all the difference. Many people pleasers find themselves struggling to express their true identity effectively. By mastering branding basics, you'll discover how to align your message with your mission and achieve real influence. From identifying gaps in presentation to clarifying what truly sets you apart, this course offers insights that go beyond surface aesthetics.

What We Offer

• Online - Self Guided Course - Embody the Brand.. Mini Course (90 Minutes)
• Online - Self Guided Course - Your Brand in Demand (YBID) (6 Weeks)
• Online - Self Guided Course - Marketing Shift (90 Minutes)

Embody the Brand

• Break down the five essential components every brand (personal or business) must have to create real impact.
• Spot where your brand is off-brand—and understand how people pleasing may be watering down your message and breaking your bottom line.
• Identify the gaps between how you're showing up and what your brand says.
• Clarify the difference between a cute aesthetic and a compelling identity (because pretty won’t pay the bills).
• Apply shifts that position your brand as a tool for influence, alignment, and income, not just inspiration.

Your Brand in Demand – with Stephanie D. McKenzie

• Week One: What Is Brand?: Define what a brand truly is beyond logos and colors—and why it matters.

• Week Two: Brand Development vs. Creative Development: Discover how strategic brand-building differs from design and aesthetics.

• Week Three: Target Audiences: Identify and understand your ideal clients so your message lands every time.

• Week Four: Offer Development: Create irresistible offers that align with your mission and serve your market.

• Week Five: Brand Management: Learn how to stay consistent and manage your brand across all platforms.

• Week Six: Brand and Leadership: Step into leadership with your brand as a tool for influence and impact.

Marketing Shift

• Identify your most aligned and profitable idea from a sea of possibilities using a proven clarity framework.
• Apply strategic filters to evaluate which ideas support your brand identity, mission, and long-term vision.
• Confidently eliminate or table distractions that drain your energy and dilute your impact.
• Craft a focused marketing direction that reflects your genius and resonates with your ideal audience.
• Develop a simplified execution plan that moves your chosen idea from brainstorm to brand asset.
• Cultivate CEO-level confidence in making decisions, setting boundaries, and leading your brand forward without second-guessing.

Why You Should Grab The Offer

These self-guided online courses by Stephanie D. McKenzie offer powerful, practical tools for anyone ready to step into the full power of their personal or business brand. Stephanie D. McKenzie is not only a TEDx speaker, bestselling author, and marketer—she’s also a multi-certified empowerment coach with credentials in life, relationship, bereavement, sleep science, meditation/mindfulness, and integrative nutrition health coaching. As the Lead Coach at The Healing Firm, The Relationship Firm, and The Launching Firm (collectively known as “The Firms”), she is uniquely qualified to support high-achieving, multi-passionate individuals and recovering people pleasers with branding, marketing, and coaching that empowers transformation across life, love, and revenue.

In the 90-minute mini-course "Embody the Brand...", helps participants break down the five essential components that every brand must have to create real impact. It’s a must for those who’ve been diluting their message due to people-pleasing tendencies. Learners will gain clarity on how their brand may be misaligned, distinguish between aesthetics and true identity, and make impactful shifts that position their brand as a tool for influence, income, and authenticity, not just inspiration.

The 6-week course "Your Brand in Demand" delivers brand mastery specifically for coaches, leaders, and mission-driven professionals who want to become the go-to solution for their ideal clients. Each week covers an essential area of brand building—from defining brand vs. creative development and targeting the right audiences to developing irresistible offers, managing a brand over time, and learning how to lead with your brand. It’s a complete toolkit for creating a magnetic and profitable brand identity.

Finally, the 90-minute course "Marketing Shift: Find Your Million-Dollar Idea" helps multipassionate entrepreneurs and recovering people pleasers stop spinning their wheels and finally take action on the right idea. Using a proven clarity framework, Stephanie guides participants to uncover their most aligned and profitable idea, apply strategic filters, eliminate distractions, and create a focused marketing direction. By the end, learners will walk away with a simplified execution plan and the confidence to lead like a CEO—no more second-guessing.

Whether you're launching something new or realigning your current brand, these courses provide the clarity, strategy, and empowerment needed to build a compelling, authentic, and profitable brand that gets noticed—and gets results.