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Highlights
See New York's most famous shopping street through the eyes of a fashion insider. Fashion on Fifth is a guided walking tour along Fifth Avenue that reveals how the world's leading brands design their flagship stores, stage their windows, and turn a city block into a stage for style. Starting at Saks Fifth Avenue and ending at Bergdorf Goodman, you'll trace how New York became one of the world's great retail capitals — and decode the strategy behind the merchandising, branding, and window displays you walk past every day. Part history, part design masterclass, part behind-the-scenes look at the business of fashion, it's an experience you won't find in a guidebook. The tour is led by WindowsWear, the team behind one of the world's largest archives of fashion window displays, and has been featured by NYC Tourism and Time Out New York and highly rated by travelers from around the globe.
About This Deal
Departure Point
- 2nd floor coffee shop inside of Saks Fifth Avenue. Entrance is on 5th Avenue between 49th and 50th streets.
Return Details
- Tour ends at Bergdorf Goodman on the corner of 58 street and Fifth Avenue
Duration
2 hours
Languages Available
- Audio guide - English
- Human tour guide - English
Points of Interest
Stop At: Saks Fifth Avenue
611 5th Avenue, New York City, New York
Your tour begins at the Saks Fifth Avenue flagship, the storied department store that helped define luxury retail in America. Here you'll learn the store's history and its role in shaping Fifth Avenue, take in its landmark window displays — the same windows famous around the world for their holiday spectacles — and discover how Saks uses visual merchandising, architecture, and brand storytelling to draw shoppers inside. It's the ideal starting point for understanding how New York became a global capital of fashion and retail.
Duration: 30 minutes
Stop At: Nike House of Innovation NYC
650 5th Avenue, New York, NY 10019
The Nike House of Innovation 000 is the brand's marquee retail flagship—six levels and roughly 68,000 square feet of what Nike positions as the future of physical retail. Its slumped and carved glass façade creates a kinetic effect inspired by the blur of movement left by a speeding athlete, with a diagonal entryway that echoes the angle of the swoosh.
Duration: 5 minutes
Stop At: Cartier
653 5th Ave, New York City, New York
History of the mansion/landmark status
Duration: 5 minutes
Stop At: COACH
685 5th Avenue, New York, NY 10022
Coach anchors its Fifth Avenue flagship on a three-level, roughly 20,000-square-foot space designed by William Sofield of Studio Sofield. The store leans into the brand's New York heritage and leather-craftsmanship story, built around a blackened steel staircase and a mix of custom cabinetry, vintage furniture, and bespoke objects.
Duration: 10 minutes
Stop At: Tiffany & Co.
727 Fifth Avenue, New York City, New York
Tiffany & Co. has anchored this address since 1940 and is perhaps the most famous shop on New York's most famous retail corridor. Founded in New York in 1837, the house reopened its flagship in April 2023 as "The Landmark" following its first full renovation in over 80 years—a ten-floor transformation led by architect Peter Marino, with a glass-enclosed rooftop addition by OMA's Shohei Shigematsu.
Duration: 30 minutes
Stop At: Swarovski
620 5th Avenue, New York, NY 10020
Swarovski on Fifth is the Austrian crystal house's largest flagship—a two-story, roughly 14,400-square-foot retail space that opened in December 2023. Designed by Swarovski Creative Director Giovanna Engelbert, the store trades the traditional jewelry-counter approach for an immersive world of color and light, built around the brand's signature palette of pink, yellow, blue, green, and marshmallow.
Duration: 10 minutes
Stop At: Bergdorf Goodman
754 5th Ave, New York City, New York
Bergdorf Goodman is one of New York's defining luxury department stores—and for a window-focused tour, arguably the most important stop on the route. Its display windows have been a Fifth Avenue fixture since the early 1900s, long treated as a benchmark for the art of the retail window.
Duration: 10 minutes
Stop At: Fifth Avenue
5th Ave, New York City, New York
History of Fifth Avenue and it famous shopping district
Duration: 10 minutes
Stop At: Rockefeller Center
45 Rockefeller Plaza, New York City, New York
Let your guide know if you want to walk through the Channel Gardens and plaza, flagship window displays from Tiffany & Co., Michael Kors, FAO Schwarz, Nintendo and LEGO, plus Christmas Tree during the holidays
Duration: Not Available
Additional Information
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Not recommended for travelers with spinal injuries
- Not recommended for pregnant travelers
- Not recommended for travelers with poor cardiovascular health
- Suitable for all physical fitness levels
- A moderate amount of walking is involved, approximately 17 blocks.
- Operates in all seasonal weather conditions, please dress appropriately
- Language operated: English
- Tour escort/host
Exclusions
- Gratuities, Recommended
- Souvenir WindowsWear Window Prints: Saks Fifth Avenue, Ralph Lauren, Coach, Louis Vuitton, Tiffany & Company, Bergdorf Goodman, Selfridges, Kleinfeld (available to purchase on booking page)
- WindowsWear Cinch Sack (available to purchase on booking page)
Voucher Info
Mobile or paper ticket accepted
The tour identified in this promotion is made available through Viator. LivingSocial is not affiliated with or sponsored by the WindowsWear Inc. in connection with this deal. Please contact LivingSocial customer service for all inquiries related to this offer. Inquiries placed to Viator will be directed back to LivingSocial.
This offer is not eligible for promo codes.
Fine Print
For a full refund, cancel at least 24 hours in advance of the start date of the experience.
Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services. Offer is not eligible for our promo codes or other discounts. Learn about Strike-Through Pricing and SavingsGroupon Customer Reviews
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