An array of bottles line shelves and tables and pack boxes, filling the Wine Cellar of Wisconsin with its namesake beverage. Frequent specials are highlighted weekly, including recommendations from the staff. Additionally, evening wine tastings encourage visitors to sample and learn about various varietals. Although the store primarily carries wine, it also stocks a number of craft beers from the likes of New Glarus Brewing, Bell's Brewing, and Ale Asylum.
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