About Sugar Factory

Sugar Factory Times Square offers an immersive experience where every visit promises a journey through exquisite flavors, playful presentations, and a vibrant ambiance. This famed eatery and celebrity hotspot spans two floors, featuring a bustling grab-and-go café, an iconic candy retail store, and a charming 100-seat dining area with a 20-seat bar. Nestled in New York City’s iconic Times Square, the restaurant provides a unique destination for families, celebrations, or casual hangouts. They craft each dish with precision and passion, ensuring a culinary adventure unlike any other.

Why You'll Love It

• ✔Explore a diverse range of sweet and savory dishes, from succulent grills and entrees to flavorful pasta and their famous waffles.
• ✔Enjoy irresistible beverages like classic shakes, refreshing smoothies, the famous Insane Milkshakes, and the legendary King Kong Sundae.
• ✔Immerse yourself in the bustling two-floor Times Square location, featuring a grab-and-go café, a signature candy wall, and charming dining areas.
• ✔Whether it's brunch, lunch, dinner, a family outing, or a celebration, Sugar Factory offers a unique and memorable dining experience.
• ✔Perfect for Gifting! Share the magic of Sugar Factory with loved ones, allowing them to create their own unforgettable culinary adventures.

Plan Your Experience

What's Included

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Dining Option	Included
$100 Dining Credit	$100 value towards any food and non-alcoholic beverages
$50 Dining Credit	$50 value towards any food and non-alcoholic beverages

Menu Highlights ▼

Insane Double Stack Rainbow Pancakes Adorned with chocolate chips, gummy bears, strawberries, and more, perfect for brunch

Chicken and Waffles A delightful blend of sweet and savory, a brunch favorite

The Big Cheesy Burger Angus beef, mac & cheese, bacon, and BBQ sauce for a mouthwatering lunch or dinner

Fettuccine Alfredo Creamy pasta dish available for lunch or dinner

Insane Milkshakes Served in chocolate-covered mugs, an irresistible beverage selection

King Kong Sundae Featuring 24 scoops of ice cream with an array of irresistible toppings

Must provide valid 21+ ID to receive alcoholic beverage(s).
Please notify the restaurant of any food allergies or dietary preferences before ordering.
Check full food menu here, and click here for full drinks menu.

Good To Know

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Amenities

• Grab & Go Café on the first floor
• Marble rosé and milkshake bar
• Signature floor-to-ceiling candy wall
• Full bar upstairs with a 20-seat capacity
• Two-floor restaurant with 100 main dining seats

Booking Terms

• Reservation is recommended, subject to availability
• Not valid for private events

Must Know

• Valid for food and non-alcoholic beverages only
• Tax and gratuity not included
• Cannot be used for retail merchandise
• The entire value must be used in one visit

Getting There

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• Address: 700 8th Ave, New York, NY 10036
• Location: Valid only at the Sugar Factory Times Square location
• Dining Hours:
  Sun-Thurs: 11 AM – 11 PM
  Fri-Sat: 10 AM – 1 AM
  Hours may vary. Please contact the merchant for the latest updated hours

How It Works